Boyfriend Perfume Reels

Working with Boyfriend’s social media team, I helped bring to life the dream of founder Kate Walsh, to bottle the scent of her ex after a breakup. This cheeky brand appealed to Kate’s fans who fell in love with her as Addison on Grey’s Anatomy and stuck around for her unique voice. As the Design Director working with Boyfriend Perfume, I helped translate that voice to the brand, contributing to reels with weekly pitch meetings, video coverage, and editing.