Peet’s Coffee

Digital Media Management was tasked with refreshing the Peet’s Coffee socials (pun intended). We introduced playful elements through color and texture to brighten up their grid while maintaining their timeless sensibilities. As a senior designer on the consumer brands team, I created social graphics utilizing product photography and custom illustrations. Whether someone was a fan of fall pumpkin spiced lattes or was a year round iced coffee drinker, our posts kept lovers of the smart, sophisticated brand engaged.